Miami Web Design Company

Search Engine Optimization - Process

An SEO campaign length can vary depending on the age of the domain, the competitiveness of the industry or keywords, website history and goals and objectives for the campaign.

Phase 1: Research

• Client Needs Assessment Review
• Industry Analysis
• Competitive Analysis
• Keyword Research and Strategy

Phase 2: On Page Optimization

• Baseline Keyword Ranking Report
• Keyword Assignment Creation and Implementation
• Keyword,Titles, Meta Tags and description optimization
• Google Analytics Setup
• Google Webmaster Tools Setup
• Canonicalization of non-www & www
• Canonicalization of Index or default pages
• URL rewriting using keyword rich URLs with an organized categorization
• Proper use of the robots.txt
• Proper interlinking of the site for both discovery by the search engines and SEO strength of the pages
• Utilization of all client associations and relationships to build proper linking to the site
• Resolution of web elements that can potentially cause penalties or banning in search engines
• Continuation of constant client communication and in depth metrics reports to weigh SEO effectiveness against the client's overall goals

Phase 3: Off Page Optimization

• Directory Submissions
• Press Releases
• Article writing and submissions to article directories
• Blog and forum posts
• Link encouragement campaigns
• Social Media Optimization