Snooping 101

• August 12, 2010
Steph

Everyone, in whatever industry they may be, always turns to their competitors for comparison. Granted you cannot only focus on the competition, your maximum attention should be set on your customers and audience. But if you are in the mood to snoop and lurk, Web Design Miami has some tips. You have to take note in what your competition is doing right, what customers appreciate about them, and what makes them keep coming back for more. When looking at your competition, compare what they’re offering, to what you are offering.

Here at Miami Web Design Pro, we compare our content, homepage, resources, tools, promotion, etc. to that of our opponents. This is one of the key components when looking tat what your competitors have, and what you are lacking.

Compare your page rank using search engine optimization tools, like SEOmoz Crawl Test, SearchCLU, Website Grader, Covario. And keep in mind their link sharing, links are always extremely important when competing.

Compete, Alexa, AttentionMeter, comScore, Nielsen or Hitwise will all be your best friends when you are snooping on your competitors. These tools analyze your competitors’ site traffic and traffic trends. Analyzing traffic is one of the most important steps when checking out the competition. This will provide the window you need to see just how successful they are, the more traffic they receive the better they are doing.

You have to determine what people like about your competitors’ products, business, features, etc. You also have to keep track of what they like and dislike about your business. You may wondering “How can I possibly ever do this?” Well it is simple; just use social monitoring tools, like Netbase, to get on track.

When it comes to keeping an eye on the competition you have to have a plan in order to succeed, and help your business.

Miami Web Design Pro is a Miami Web Design Firm that offers the competitive edge to drive out your competitors.