How to Incorporate Keywords in Your E-commerce Site

• July 28, 2010
Steph

If you own an E-commerce site then you are well aware of the problem that E-commerce sites face: search engine optimization is particularly tricky because these sites do not contain as much relevant content as other sites. Instead they contain navigational and product pages.  The list below contains loopholes to overcome this problem.

1. It’s All About The Categories

Most category pages will contain little content; instead the page mostly contains links and images. This problem can be solved by writing category descriptions or introductory information for each category.

2. Product Descriptions Are Effective

The category pages can be used for primary keywords, and the product pages can be saved for lengthy keyword opportunities. Now you may be wondering how this is a possibility if your website has manufacturer-provided descriptions, you can overcome this obstacle by rewriting the product descriptions. By rewriting them you are making them unique, and relevant to your keywords.

3. Mish-Mash Pages

What exactly is a Mish-mash page? A Mish-mash page is a page that include various types of content targeted at a specific keyword. You create one by first picking the keyword you want to focus on, then write a short article or press release, anything that deals with keyword, and placing it at the top of the page. Below it include links to relevant products or pages on your site. You should also include images, videos, guides, etc.

4. Buyer Guides

Consumers love buyer guides, this is because they are in-depth articles that teach consumers what they need to know in order to purchase the best products that suit their needs.  In these guides make sure to optimize for keywords.

5. And If All Else Fails

Use expert product reviews. Expert product reviews can be extremely effective when trying to add keyword rich content on your site. Write and publish the reviews to further your optimization opportunities. They can include images, video, detailed product testing and analysis, etc.

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