Targeting Your Perfect Matches on the Web

• August 18, 2011
Steph

Miami Web Design Pro knows it would be perfect if you knew exactly who your ideal prospects were before sending e-mails, newsletters, tweets, invites, and Facebook messages. While your information may be relevant and interesting, not everyone wants to hear what you have to say. That is why you need to know exactly who you’re targeting.

You need to know where your audience congregates, some flock to iTunes, while others are more of the YouTube kind of group. Each business owner’s challenge is to figure out where his or her ideal prospects gather. Studies show that for every 1,000 website visitors, only about 30 actually purchase your product. And this is without taking into account the “bounce rate,” which is the percentage of visitors who leave a website within five seconds of arriving. It is typical for a site’s bounce rate to be between 50-60%. So, let’s subtract 550 visitors from the 1,000, and now the number of visitors ready to buy quickly drops from 30 to 13. That is why you have to bring in a steady traffic of ideal prospects.

You also need to profile your ideal prospects, this means that you have to identify their habits, wants, needs, and desires. Don’t be general when it comes to profiling your customers, simply saying a “male living in the U.S. who likes shoes” does not cut it. Think more along the lines of a “workaholic,” or a “business owner.” For example if you decide on “business owner” you can congregate around LinkedIn instead of Twitter. And always remember that there can be several locations where your customers can meet. A forum, a chat room, a blog, the list goes on and on.

And don’t forget to do some digging. Read the threads of information your prospects go on, see what the demand is, figure out what they want more of, do your research! Also, don’t ever forget what works best for you.

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