Laying the Groundwork for SEO

• August 18, 2011
Steph

You can never imagine SEO actually hurting your website, but it in fact can. If you begin your SEO campaign before your website is ready it can be pointless, as well as harmful to your brand name and company. If no one wants to visit your site then why would you want traffic to be driven to it?

You’re not ready for SEO until you’ve determined the best use for your website. Most sites serve three functions—selling, educating and engaging. And if you try to do all three they can actually work against one another, that is why we recommend picking one and sticking to it.

Sales. Optimizing for sales entails offering clearly packaged products and services to qualified buyers who are ready to buy right then and there.

Engagement. Engagement consists of having your visitors “engage” on your website by leaving blog comments, signing up for newsletters, taking surveys, spreading the word, etc. There is a caveat though, be careful about spending your time and energy on visitors who will not be purchasing anything or who do not enhance the community.

Education. When you primary goal is education you are explaining your features, divulging information, and informing customers about the benefits and concepts of your service or product before they buy. Make sure to educate them in a helpful and careful manner.

What if you need your SEO to perform more than one of these goals? Each of them can be assigned to a different portion of the website, and treated separately for SEO purposes. What Miami Web Design Pro is trying to say is that you need to know what you want your website to do, before you start optimizing,

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