Why Customers Give Some Brands the Boot

• February 23, 2011
Steph

Miami Web Design Pro knows that there is nothing worse than a customer “breaks up” with a social brand or business. More than four in five consumers say they have “broken up” with at least one brand on Facebook, Twitter, or email because of irrelevant, too frequent, or boring marketing messages, according to a study by ExactTarget and CoTweet. Breaking up is much more high-tech than it used to be, and it can be done a lot quicker. Nowadays a customer simply has to click “unfollow” on Twitter or “unlike” a brand on Facebook.

You may be wondering why this is happening. Well, it can be because a customer grows tired of excessive posting, or because a brand’s content has become too boring or repetitive. And let’s face it, those are usually the reasons any kind of break-up occurs. No one wants to be with someone who bores them, and no one wants to be inundated with posts or information. But there is no need to fret! Studies show that although a customer “unlikes” a brand on Facebook, it typically does not affect their future buying from this company.

The same goes for Twitter. Studies show that reasons for a customer to “unfollow” a brand on Twitter is because the content became too repetitive or boring, their Tweetstream was becoming too crowded, and other reasons that were similar to the “unlikes” on Facebook.

Consumers also show similar patterns when it comes to e-mail subscription. 91% of email users say they have unsubscribed to a brand’s email they had previously subscribed to. Reasons for the un-subcriptions were that their inboxes were being flooded by the company, the content was boring, and because they just wanted to cutback on email subscriptions overall.

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