Recruit Employees with Facebook Ads
- July 20, 2012
With as difficult as it is for people to get jobs in our present day, it seems like the word “recruiting” should be banned from a Human Resources Representative’s vocabulary. However, there are still available jobs out there for people in certain niches that are difficult to market and find the right candidate for. Just take into account the fact that many people have to become multi-taskers in their industry. Someone who was hired to do accounting, may also be asked to answer phones, and take appointments and messages. This would require them to also have good customer service skills, and in many cases, be multi-lingual. Finding an accountant with superb customer service skills that speaks English, French and Spanish is going to be tough to find.
With all of the backlash that multiple social networking sites have been experiencing based on their incorporation of sponsored ads, it seems silly that anyone would possibly pay attention to ads on Facebook. However, it’s important to remember that Facebook is not only the world’s largest social network, but it also has more active users than MySpace, Twitter and LinkedIn combined. With those numbers, and the careful way that ads are targeted to users based on likes, status updates, etc. it actually becomes a more welcome idea to advertise for positions via Facebook.
In addition to the large amount of people you can reach, Facebook already has many apps that cater to job searches, such as BranchOut, so users are actively searching for jobs via this social networking giant. Deciding to reach out to potential employees based on their likes, education, and experience (most of which is available on Facebook for many people) can allow you to target for more niche-based jobs.
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