How to Draw Your Customers Using Content Curation

• July 22, 2010
Steph

In today’s society the Internet has changed every single aspect of our lives. For example it has even changed our language as illustrated by the modifications in the AP Stylebook: words like “fan,” “friend,” and “follow,” can now be used as both nouns and verbs. If you had heard about this half a century ago you wouldn’t have accepted it as a part of your everyday life. Changes like these reflect the importance of social media in today’s market economy, brands and companies not only need to inform their customers, but they also need to interact with them.

Many companies and brands are baffled and do not even know where to begin when attempting to engage customers; this does not have to be the case. As a business you should feel confident and effective when communicating with consumers.

Knowing What to Say

It used to be that a company would succeed if it just created content, but now it has to also be relevant to the consumer. Today companies have to keep in mind that everyone is publishing blogs, podcasts, articles, press releases, etc. This makes it harder to rise above and shine in a saturated environment. They must also keep in mind that customers do not only follow one source, they retrieve information from many companies in efforts to become experts or gain insight on certain information. Companies of today need to be fresh, as well as engrossing. Marketers now have to sift through the flood of content available to customers. By providing “curated” information that is relevant and informative to the customer, marketers are interacting with them.  The company needs to keep in mind that it needs to continue publishing new content regularly, and the content has to useful.

Stay On Task

Apart from publishing information that is relevant to the customer, a company also has to publish information that will influence the customers’ purchasing decisions. People are lazy, they would rather not sift through the data, instead, they prefer sites that filter the content for them. Doing this will make consumers trust you, and in the end this will provide leverage when making purchasing decisions. Content curation delivers the information that your customers need, with added benefits.

How To Execute Content Curation:

1. Identify

First things first, you have to know what information is the most relevant to your customers. The more valuable an article or blog is the more prone people are to click on it and read it. By providing information that your audience agrees with and appreciates you are ensuring that they visit your site frequently. When approaching content curation you have to ask yourself what topic do you want to be an expert in? Pick a topic that you can be trusted on without a doubt. What are the key sources on the topic? How do you not overwhelm your customers by providing too much information?

2. Organize

Make sure your content is organized so as to not confuse or overwhelm your customers. Structure is key.

You have to ask yourself the following questions when organizing: How do you categorize your content? And where and how should you store this information?

3. Share

After all the dirty work has been done, the easiest part is sharing your curated information with the rest of the Internet. Keep in mind how often you want to share your information, and how do you plan on sharing it.

Content curation will attract new customers, and will turn current costumers into loyal consumers.

Miami Web Design Pro, a Miami Web Design Firm, can teach you about content curation, and a variety of other subjects in marketing strategies as well as Web Design Miami