Two Golden Rules for B2B SEO

• June 28, 2011
Steph

Business to Business marketing strategies are different than those of business to consumers, in every single aspect, even in search engine optimization. We here at Miami Web Deign Pro have been doing our research, and we found two rules that every B2B SEO campaign should follow.

First you need to understand your sales cycle. All that we’re saying is that you need to be aware that a SEO campaign may take a while. For example if it takes six months to ramp up your SEO program, you have to wait that long, plus your sales cycle time, to be able to determine ROI. Be patient, because there is nothing worse than killing a campaign before it’s a had a chance to show you what it can do.

And secondly, you need to mix up your key words. You’re a business owner, you know what you do when you’re researching another business, you look up a variety of word variations. Your different key words should range from brand names, like model names or instructions; non branded names, these are the toughest to crack, the general ambiguous terms that everyday people look up, like Miami Web Design; demand generation, what exactly does that mean? Well those are words that specifically used in your industry, especially the ones that you have coined yourself.

We recommend that you follow these rules, but if you don’t just remember that B2B is not the same as B2C. One size does not fit all.

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