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How to Draw Your Customers Using Content Curation
- July 22, 2010
In today’s society the Internet has changed every single aspect of our lives. For example it has even changed our language as illustrated by the modifications in the AP Stylebook: words like “fan,” “friend,” and “follow,” can now be used as both nouns and verbs. If you had heard about this half a century ago you wouldn’t have accepted it as a part of your everyday life. Changes like these reflect the importance of social media in today’s market economy, brands and companies not only need to inform their customers, but they also need to interact with them.
Many companies and brands are baffled and do not even know where to begin when attempting to engage customers; this does not have to be the case. As a business you should feel confident and effective when communicating with consumers.
Knowing What to Say
It used to be that a company would succeed if it just created content, but now it has to also be relevant to the consumer. Today companies have to keep in mind that everyone is publishing blogs, podcasts, articles, press releases, etc. This makes it harder to rise above and shine in a saturated environment. They must also keep in mind that customers do not only follow one source, they retrieve information from many companies in efforts to become experts or gain insight on certain information. Companies of today need to be fresh, as well as engrossing. Marketers now have to sift through the flood of content available to customers. By providing “curated” information that is relevant and informative to the customer, marketers are interacting with them. The company needs to keep in mind that it needs to continue publishing new content regularly, and the content has to useful.
How to write a Quick Article…
- July 21, 2010
Many people believe that it takes hours upon hours to write a good article, but this isn’t the case. Some of the best articles can be written in 20 short minutes. The bloggers at Miami Web Design Pro know a great deal about this.
1) Know what you want to write. Having a plan in regards to your concepts and the message you want to get across are vital to writing any article.
2) You may find that coming back to the article is helpful. I begin with a general idea, and as time passes new ideas come to me, and eventually a wonderful article is the finished product.
3) Stick to the point. Keep it clear and concise, do not digress.
4) Always use your best ideas when they’re freshest. Don’t store or recycle ideas because it will not flow as well.
5) Do not let writer’s block get you down. Learn strategies and way to conquer it that best fit you and your schedule.
6) If something isn’t feeling right, or you just can’t seem to flow then do it in sessions. Some times people do not work best in one sitting, you can split you article time in 5-7 minutes sessions.
7) Don’t constrict yourself to just one article. If the ideas are flowing continue to write as many articles as you can, and split them into the 5-7 minutes sessions.
Find out what way writing articles flows best with you. If you work best when writing lists then write lists, but if you work best in paragraph form then stick to that.
As long as you have an idea, and know what you want to say, you’re already almost there. Writing should be the least of your worries.
The Overestimated Power of Web Design
- July 13, 2010
Although a beautifully designed website does help in propelling your business to new heights, it will not do it all. It is not a magical key, hard work and other strategies are needed to promote you and your company. Miami Web Design Pro can help you accomplish the following goals.
Design cannot be your only plan.
You need to have a plan in place. Marketing and advertising plans are needed to make your business successful. You need to remember what you’re selling, and whom exactly you’re selling to. You need to gear your website towards those potential customers.
Design cannot make up for your lack of message.
No matter how gorgeous a design is you need to first think of what you want to say. You have to make your customers want to stay with intriguing and engrossing content. It needs to be informative as well as persuasive. Knowledge is power when it comes to web sites.
Design is about your company
Never focus on what you want or what you would like, focus on what your customers want to see and read. So who cares if you despise the color purple? If the market you’re trying to sell to bleeds purple then your website better look like Barney threw up all over it.
Although an appealing and lovely website are needed to attract customers, because who are we kidding no one wants to surf a bland and hideous page, web design cannot be your only tool. You need to know what you’re selling, whom you are selling to, and how you’re going to make them pick you over your competitors. Web Design Miami can teach you how.
Does your website conversion suck?
- July 8, 2010
The vision that every successful business website should have is to sell their product or service. The main goal is to draw customers in, and entice them to be interested in your company.
Here are 7 ways you can kill any chances of conversion.
Web Design Suicide Method #1: Slow-loading pages and graphics
If your website is taking too long to load then you’re in trouble. In today’s market consumers and potential clients are impatient and they want their information instantly. You should reduce the file size of the graphics on your page, specify the dimensions of your graphics files in your HTML code, and avoid graphics files, instead use colored text.
Web Design Suicide Method #2: Your visitors’ attention isn’t grabbed.
An attention-grabbing headline is as necessary to your website as dihydrogen monoxide is to you. You have to capture the reader’s attention as well as provide information about you and your company. For example just check out our website Miami Web Design Pro, the colors and information are eye-catching!
10 ways Facebook can help your business
- July 7, 2010
The 10 Ways Facebook Can Help Your Business
Facebook builds on social networking and offers the opportunity to build helpful connections.
1. It provides another information center on the Internet
2. It redirects Facebook traffic to your website.
Facebook Fan Pages allow you to link your website to your Fan Page. Doing so offers the possibility of potential customers visiting your website and turning fans into customers.
3. Improves your SEO
A new feature Google has to offer is Social Search, which indexes content created on sites like Facebook. Your can Fan Page offer favorable search engine results.
4. Closer connection with your community.
A Fan Page is a free and easy way to engage customers into your site. Fans and potential customers can contact you in an easy way that they are accustomed to. They can posts comments on your wall, share photos and videos, and interact with you as well as with one another. This provides a simpler way of interaction between your customers than a forum or message board on your page.
Read more…
What are your clients looking for in your website
- July 7, 2010
If you’re a small business owner, you’re in luck. Experts say that customers prefer small business to large corporations because they appreciate the intimate atmosphere as well as the attentiveness. This small Miami Web Design Firm is also in luck because we are a small Miami Web Design Company. “People want character; it has meaning,” adds Kelly Cutler, chief executive of Marcel Media, a Chicago-based Web advisory firm. You need to offer a window into yourself and your personality as well as business for your customers to see.
Customers want to know:
Are you unique, and what makes you that way?
Be honest, be intriguing, and be interesting when describing your company and who you are, as well as your team. Keep it simple, and short.
K.I.S.
Keep It Simple, make sure your customers know your services and products. Do not beat around the bush. Be clear and concise, especially on your homepage. But you also need to keep a balance, keeping your customers wanting more so that they will contact you.
An address and phone number are necessary.
A concrete phone number and a genuine location help build credibility.
Commit these mistakes and your business is sure to fail…
- July 6, 2010
1. “An increase in volume is the solution”
No matter how much you believe it and hope for it you won’t make it up in volume. Volume schemes may appear attractive at the beginning because it helps absorb fixed costs, but the truth is a low margin is a low margin. Well, no, you won’t. Volume helps absorb fixed costs, but low margin is low margin. The reason volume increases do not compensate is because high marketing budgets continue to increase.In an effort to fix a bad situation, P&G threw in more cost. It reformulated, restaged, and tried to convince consumers that good value meant spending more for better performance. Your business will be saved by lower-volume, high-margin brands; you need to fix more essential cost-structure problems before looking for a quick fix.
2. “Here we go again…
We here at Miami Web Design Pro always say to expect the unexpected. You need to be prepared for all the curve balls your competitors may throw at you and your business. There are many things you can do to try and out-compete your rivals. You may chose to go toe to a toe with an evenly match competitor, but if luck and chance aren’t on your side your business may fail and become second best. You have to pay attention and know when you improve when your competitors have the upper hand, be it a larger budget, a better product, or better connections. Take advantage when you’re in the lead. And when all else fails change the game, it leaves the competitors attempting to reach your level. Raising prices to match your competitors or make customers believe that a higher price tag is needed to achieve luxury, or you can lower your prices to reach other markets and consumers can do this. You can offer the best of both worlds with commodities that your competitors do not offer. You can raise prices on what product while lowering them in another targeting both the segment willing to pay more for higher performance and the segment willing to accept less performance at a lower price. Find allies and friends in distributors, suppliers, etc.
How to Get Your Marketing Message Across and Seize Market Opportunities
- July 6, 2010
Christensen, one of the authors of Marketing Malpractice: The Cause and the Cure,” and his coauthors point out that product developers and marketers often set themselves up for failure right from the start by defining target segments in terms of customer types (contractors, homeowners, small businesses, large corporations) instead of customer needs.
5 ways the internet can help you survive the economy
- February 9, 2010
The past year or so has been difficult for all, especially us business owners. For those lucky enough to dodge this recession all there is left is confusion and sad looking bank accounts. But now is no time to bring your guard down boys and girls.
The Internet offers many cost effective opportunities to not only survive but also thrive in this economy.
1) Network – Use social media sites like Facebook and Twitter to connect with other business owners and clients. There is a lot you can learn from others – even your competition. Have an event planning company? Why not network with a party supply business.
2) Increase your knowledge - Is business slow for you? Take advantage of your extra time and the infinite learning opportunities the Internet has to offer. Learn everything about your industry and more. Take online courses and get certifications. Knowledge will add value to yourself and your business.
3) Start a blog - Starting a blog is great way to bring exposure to your business, and establish yourself as a trusted source and leader in your industry. The key is writing compelling content that your readers want to read and can benefit from.
4) Expand your reach – The web has made it a lot easier to reach a global audience. Take advantage of the Internets global reach and start looking for new clients in new markets.
5) Sell online – Did you know online sales are expected to hit 211 billion dollars this year? Open up an ecommerce store and sell your products 24 hours a day 365 days a year anywhere in the world.
Miami Web Design Pro is small Miami Web Design Firm that will help you survive in today’s Internet economy.
You don’t need a Great Website
- February 2, 2010
You don’t need a Great Website. You need a great website with a great internet marketing strategy if you expect to see any results.
Most clients we here at Miami Web Design Pro come in contact with are under the impression that simply having a great idea and great website design is going to leverage their business to the top.
This cannot be further from the truth.
Having a good web design and a great idea is worthless without any marketing to tell the world how great your product is and why it’s perfect for them. Only a couple of Miami Web Design Firms know how to tackle this monster.
If you open a restaurant with beautiful decor will you sit back and expect a line of customers all craving your meals on grand opening day?
Of course not.
Online success takes time,patience and the right internet marketing strategy.
As defined by wikipedia, Internet marketing integrates creative, technical and marketing aspects of the internet including: web design, web development,advertising and sales.
Depending on your website goals and marketing objectives their are different internet marketing models all unique in their own way:
-Search Engine Marketing
-Search Engine Optimization
-Social Media Marketing
-E-mail Marketing
-Article/Content Marketing
For the next couple of posts we will devote the Miami Web Design Pro blog to giving you a brief intro about each internet marketing model and insider tricks and tips on how to maximize your internet marketing results and improve your website design.
