What are your clients looking for in your website

• July 7, 2010
admin

If you’re a small business owner, you’re in luck. Experts say that customers prefer small business to large corporations because they appreciate the intimate atmosphere as well as the attentiveness. This small Miami Web Design Firm is also in luck because we are a small Miami Web Design Company. “People want character; it has meaning,” adds Kelly Cutler, chief executive of Marcel Media, a Chicago-based Web advisory firm. You need to offer a window into yourself and your personality as well as business for your customers to see.

Customers want to know:

Are you unique, and what makes you that way?
Be honest, be intriguing, and be interesting when describing your company and who you are, as well as your team. Keep it simple, and short.

K.I.S.
Keep It Simple, make sure your customers know your services and products. Do not beat around the bush. Be clear and concise, especially on your homepage. But you also need to keep a balance, keeping your customers wanting more so that they will contact you.

An address and phone number are necessary.
A concrete phone number and a genuine location help build credibility.

Outsider comments
Customers welcome third-party validations. This can range anywhere from customer testimonials, client lists, case studies, awards and recognition you’ve received, positive news clippings, etc. Show your social networking sites and blogs.

Secure Socket Layer (SSL)
Possible customers feel safe and secure knowing that the data exchanged on your website is protected.

Website for dummies
Make the website easy to navigate and the products easy to find.

Step by step of the processes on your website
Clear and distinct instructions on how to perform certain tasks on your website are necessary for many customers. For example: how to order, how to contact you, how to return a product, how to file a complaint, etc.

Feedback is always welcomed
Customers want to know that you value their input and opinions, offering a feedback mechanism does this.

X marks the spot!
Attract your customers and don’t let them get distracted from the product or service. Offer buttons or signs that say “Buy now” or “Sign up for our newsletter” or “Click here for more information.” The power of calls to action is underestimated, and can be extremely effective.

Special offers and personalization
By offering a personalized gift or special offer a small business provides something more intimate that a big businesses cannot supply. It helps customers remember you as well as feel more connected to your company.

Miami Web Design Pro can help you achieve all these goals, and more!