Social Media Archetypes
- May 23, 2011
Most of us have heard about the famous psychoanalyst Carl Jung and his theory of archetypes, and if you haven’t, here it is in a nutshell: an archetype is a person or symbol that is universally understood to possess the same things, no matter what culture you are in. Examples are The Virgin and the Bag Guy. Well there are social media archetypes as well, and they make up the different people you may encounter online. Miami Web Design Pro is about to to run a crash course on how to spot them.
1. The Problem Solvers – These are the ones that run the question-and-answer sessions. Problem solvers seeks solutions, and aren’t too proud to ask for some help.
2. Curators – These individuals strive to share their topics of interest, be it wine or video games. They want to discuss with other individuals their topic of fascination.
3. Producers – They generate content, and it usually gets passed around. Your buddy who is always finding the best Youtube videos or saying the best quotes can be classified as one.
4. Connectors – People who are really good at bringing others together. They constantly invest in the quality of their networks by creatively matchmaking in the social sphere
5. Too Much Information-ors – The TMIs walk the fine line between what’s socially acceptable and what’s just not okay to talk about online.
6. Complainers – We all know them, and we are all one of them at some point in time. The Complainers use their discontent to fuel their discussions and actions online.
7. Egocasters – We hate to love them, and love to hate them. These are the people who love talking about themselves, and who believe that their ideas are the best thing since sliced bread.
If you want to reach all of these different personas the one thing you need to remember is to be considerate. You need to recognize them, as well as respect them as customers. Your social efforts should be invested with a clear purpose and a genuineness that cultivates trust, vision and collaboration among your team—and users.
2 Responses to “Social Media Archetypes”
I dagesrie with #1, though slightly. You are correct that students won’t be up to the task, but I’ve worked with amazing designers who eventually master CSS and PHP. It’s really not that hard – code is poetry, after all. If you look at a population of seasoned professionals who have been working in our field for more than a decade, you are likely to find the exception to your statement that people can’t be great at both. They can. And I’ve met some great hybrid designer/developers. They are smart, savvy, motivated and talented.
Comment by Whawan on February 8, 2012 at 2:40 am
I have been browsing on-line more than three hours today, yet I never discovered any attention-grabbing article like yours. It’s pretty value sufficient for me. In my opinion, if all website owners and bloggers made just right content as you probably did, the web can be much more helpful than ever before.
Comment by Miles Mazar on April 14, 2012 at 7:46 pm
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