Measuring ROI for your Social Media Campaign

• October 5, 2011
Steven

Here at Miami Web Design Pro many clients that walk through our doors are uneducated on the idea that Social Media is beneficial to their business. They sit down and complain that all the time and money they invested led up to a spiraling downfall for their marketing campaign. Well today we will give you some tips on how you can strategically measure your return of investment and analyze certain factors like participation, involvement, engagement, customer loyalty and satisfaction that will increase your marketing efforts on social media networks. Social media endeavors are directly related to your business’s performance. So understanding the gain your business profits from when you suddenly have an increase in followers, subscribers, fans and traffic is key to a successful Social Media Marketing Campaign.

Each year social media platforms are used by countless of small and medium sized businesses as a great marketing tool to advertise and promote to a wider audience. But many businesses find it more difficult to analyze and track there rate of investment from their social media efforts then tracking PPC advertising. Its a little bit more complicated then tracking PPC campaigns. For starters as a business owner you should try and define certain goals you would like to achieve from using social media platforms like Facebook, Twitter and Google +. Keeping tabs on number of comments your receive or the number of followers you have on Facebook/Twitter and tracking whether they visit your site or product pages after are important. Did your sales increase because of the increase in traffic to your site? Tracking all this data is imperative, with out it you wouldn’t be able to calculate the ROI from your social media campaign. Set goals to increase communication with customers or potential ones. Engaging in conversation by replying to comments on Facebook or tweet’ing back to them on Twitter will go a long way for your social media campaign.

Keeping track of the data and your business goals with the help of some online solutions will help you optimize and maximize your marketing campaign. Using Google Analytics will allow you to track incoming links to your site and the activities of visitors on your site. Tracking Social Media Metrics using tools like PostRank, Omniture and Hootsuite will help you measure your rate of investment. You can then analyze all this data to see if your goals are met and you can easily see if the traffic to your website increased after you advertised using a social media platform like Facebook. Looking for trends and tracing their origin will help you track your ROI a lot easier as well.

If your rate of investment is small from using social media site then this means you need to evaluate your campaign to see what you did wrong and how you can do it differently. Since you kept track of all your data and social media metrics it will be less of a headache to see what exactly is doing well and what isn’t working for your marketing campaign and improve on it. Evaluate the impact of social media on your business and you can fine-tune your strategy to engage with a wider audience to increase brand awareness with Social Media!

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