Creative Marketing Ideas for Halloween!

• October 25, 2011
Steven

This year Halloween is expected to be on of the biggest Halloweens for business in a long time according to the National Retail Foundation.  With approximately 70% of consumers indicating they plan to celebrate Halloween this year. Halloween is quickly becoming one of the most popular holidays in the US, second only to the jolly fat man who comes around once a year on the 25th of December.  So don’t miss out on this great opportunity to market your business this Halloween. Here are a couple of great Halloween marketing ideas from small businesses which are gaining huge success.

1. Hold a Halloween-Themed Contest-

Maybe this year you should think about hosting a Online Halloween-Themed contest. Themed contests have been increasing in popularity through out the years and there’s no end to the possibilities online.  For example one company had the idea of having hidden monsters throughout the Internet and their system for users to find. The prize they received came from each monster a person would find.  Their purpose of this contest was to drive brand recognition, as well as membership subscriptions/renewals.

2. Sell Halloween-Themed Products-

We thought this was hilarious but at the same time brilliant in some way. One company took it upon themselves to really think outside the box this year for Halloween. They took the theme to the extreme this year by selling products to help consumers “zombie-proof” their homes. But that’s not all, they went even further as to set up a  “Zombie Preparedness Center” on their company website. Which has created such a buzz in the media giving them a lot of attention this year for Halloween.

3. Charity Photo Costume Event-

A professional Photography company has been giving people free photos of their child in their Halloween costume in exchange for a food donation.

4.Turn Your Business into  a Trick-or-Treat Stop or even a Haunted House-

Looking to build your email database for newsletters? Many small businesses that can invite the public to visit on Halloween should offer special “treats” and even have employees dress up in costumes to take pictures with the customer. Then send them the photos via e-mail, which will help you build your email database to send them newsletters throughout the year.

5. Have a “Green” Halloween Event-

Instead of giving away the usual candy, why not offer healthy treats and invite people to trick or treat at your place of business? Show some support towards all the healthy nuts out there this Halloween with a “Green” event.

6. Hold a Contest for best Pumpkin Online!-

We took this idea from a company who took it upon themselves to purchase pumpkins in bulk from a local market and host their very own pumpkin festival for best pumpkin.  Sounds expensive, but if you don’t have a retail location for a good venue, then why not have a virtual pumpkin festival online straight from the company site or on Twitter or Facebook? Everyone can post their best pumpkin online and compete against each other for prizes. Plus, with the help of social media you’ll definitely gain a lot of attention this year for Halloween.

7. Give Away Halloween-Related Freebies-

Looking to gain a lot more traffic this year for your business website? Halloween themed freebies are a great way to gain attention. Spooky Halloween Design Templates for visitors to download, costume ideas or party planning tips are good examples of freebies to give out to the public.  Companies like Disney even host 31 days of Halloween, which provide free craft ideas, recipes and pumpkin carving stencils and more on one of their websites. As long as your freebies are appropriate for your target audience and it’s Halloween related of course then your business would benefit from it. Doesn’t even have to stop at Halloween, acquire emails from your visitors so they can receive more newsletters after for more valuable freebies.

Miami web design pro knows the value of good customer relations and thinking outside the box like them when it comes to marketing. This year for Halloween be sure to focus on new creative ideas to increase sales for your business by doing something fun & different. Who knows? Maybe you’ll have huge success this year. Happy Halloween!

Be Sociable, Share!

•