How can we help? 786.683.5225



Snooping 101

Everyone, in whatever industry they may be, always turns to their competitors for comparison. Granted you cannot only focus on the competition, your maximum attention should be set on your customers and audience. But if you are in the mood to snoop and lurk, Web Design Miami has some tips. You have to take note in what your competition is doing right, what customers appreciate about them, and what makes them keep coming back for more. When looking at your competition, compare what they’re offering, to what you are offering.

Here at Miami Web Design Pro, we compare our content, homepage, resources, tools, promotion, etc. to that of our opponents. This is one of the key components when looking tat what your competitors have, and what you are lacking.

Compare your page rank using search engine optimization tools, like SEOmoz Crawl Test, SearchCLU, Website Grader, Covario. And keep in mind their link sharing, links are always extremely important when competing.

Compete, Alexa, AttentionMeter, comScore, Nielsen or Hitwise will all be your best friends when you are snooping on your competitors. These tools analyze your competitors’ site traffic and traffic trends. Analyzing traffic is one of the most important steps when checking out the competition. This will provide the window you need to see just how successful they are, the more traffic they receive the better they are doing.

You have to determine what people like about your competitors’ products, business, features, etc. You also have to keep track of what they like and dislike about your business. You may wondering “How can I possibly ever do this?” Well it is simple; just use social monitoring tools, like Netbase, to get on track.

When it comes to keeping an eye on the competition you have to have a plan in order to succeed, and help your business.

Miami Web Design Pro is a Miami Web Design Firm that offers the competitive edge to drive out your competitors.

Think Before You Act

Miami Web Design Pro believes that the most important thing about a website is engaging your customers, you must build a connection with them through the Internet. You have to draw your customers in so that they will keep coming back for more. If they are interested in your website and in your services, they will continue to visit your website. They will evolve from curious web surfers into loyal clients. You have to have a unique vision, as well as understanding of your audience. Below are some techniques that will help you accomplish just that:

1. Do not let your focus waver.
Too many companies are so busy worrying about their competitors that they do not focus on what’s most important: the clients.  Not only is it making your concentration stray away from your customers, but it will also confuse you. You do not know the background of your competitors or the critical information about their design or vision, so you will be searching aimlessly in the dark. Because you won’t understand the competitions’ page you won’t know whether the website performs well, if it’s successful, or if you should copy them or ignore them. Besides misinterpreting the website, you can also be deceived.  Many business, when creating their website, do not like to stray too far away from the flock, they like conformity, being too rambunctious and radical does not sound appealing to many companies. If “no one else is doing [an idea]” then the vision loses its lucrative attraction.  An idea can go two ways, either it will completely flop, and that is why no one did it before, or it can succeed, and you could have struck marketing gold. You have to decide which direction your idea may go based on your audience. You have to focus on your customers and their needs, desires, and what they want to see. You need to know how they shop, research, act, etc. In short, you have to know their market interests better than they know themselves.

2. Your company > Your website

You need to remember that in today’s day and age a website is only a small part in the grand perception a customer creates of you and your company. If a customer is truly interested in your services then they will do their homework; they will not only rely on your website to supplement their questions about you. They will search other portals to find out about you. Blogs, forums, online media sites, etc, are your customers’ sharpest tools when researching your company. Be smart about your plan and your company, do not ignore the other outlets; instead, use them to your advantage. Monitor, listen, respond and accommodate your customers’ questions and comments.

Read more…

How to Incorporate Keywords in Your E-commerce Site

If you own an E-commerce site then you are well aware of the problem that E-commerce sites face: search engine optimization is particularly tricky because these sites do not contain as much relevant content as other sites. Instead they contain navigational and product pages.  The list below contains loopholes to overcome this problem.

1. It’s All About The Categories

Most category pages will contain little content; instead the page mostly contains links and images. This problem can be solved by writing category descriptions or introductory information for each category.

2. Product Descriptions Are Effective

The category pages can be used for primary keywords, and the product pages can be saved for lengthy keyword opportunities. Now you may be wondering how this is a possibility if your website has manufacturer-provided descriptions, you can overcome this obstacle by rewriting the product descriptions. By rewriting them you are making them unique, and relevant to your keywords.
Read more…

Web Design For Dummies

When you are creating or redesigning your website, you need to keep in mind a couple of things that will attract and draw in customers:

How will your customers use this website It is important that you keep an eye on the competition, but that cannot be the only thing you do to create inspiration for your website. In order to engage customer you need to know what your customers will be doing on your site, and what would succeed with them. You have to think of the ways consumers will use your website.

Is your site relatable? You have to think of your sight in terms of other social-networking destinations, for example: is relatable to Twitter? Is your content worth sharing and spreading on someone’s Facebook wall? Will there be a reason for someone to share your link with a friend?

Create a site that is best suited for you. “Structure follows function” is a theme that is ever-present in Biology, and it is something that should be kept in mind when creating your website. Know what you are going to say, and the ideas you are trying to get across, and then create a site that fits you and your company best.

What’s the point? You website has to match your customers. You must know who your audience is; this provides an advantage when attempting to cater to customers.

Miami Web Design Pro is a Miami Web Design Firm that will help you get started when designing your website.

The Overestimated Power of Web Design

Although a beautifully designed website does help in propelling your business to new heights, it will not do it all. It is not a magical key, hard work and other strategies are needed to promote you and your company. Miami Web Design Pro can help you accomplish the following goals.

Design cannot be your only plan.
You need to have a plan in place. Marketing and advertising plans are needed to make your business successful. You need to remember what you’re selling, and whom exactly you’re selling to. You need to gear your website towards those potential customers.

Design cannot make up for your lack of message.
No matter how gorgeous a design is you need to first think of what you want to say. You have to make your customers want to stay with intriguing and engrossing content. It needs to be informative as well as persuasive. Knowledge is power when it comes to web sites.

Design is about your company
Never focus on what you want or what you would like, focus on what your customers want to see and read. So who cares if you despise the color purple? If the market you’re trying to sell to bleeds purple then your website better look like Barney threw up all over it.

Although an appealing and lovely website are needed to attract customers, because who are we kidding no one wants to surf a bland and hideous page, web design cannot be your only tool. You need to know what you’re selling, whom you are selling to, and how you’re going to make them pick you over your competitors. Web Design Miami can teach you how.

Does your website conversion suck?

The vision that every successful business website should have is to sell their product or service. The main goal is to draw customers in, and entice them to be interested in your company.

Here are 7 ways you can kill any chances of conversion.

Web Design Suicide Method #1: Slow-loading pages and graphics
If your website is taking too long to load then you’re in trouble. In today’s market consumers and potential clients are impatient and they want their information instantly. You should reduce the file size of the graphics on your page, specify the dimensions of your graphics files in your HTML code, and avoid graphics files, instead use colored text.

Web Design Suicide Method #2: Your visitors’ attention isn’t grabbed.
An attention-grabbing headline is as necessary to your website as dihydrogen monoxide is to you. You have to capture the reader’s attention as well as provide information about you and your company. For example just check out our website Miami Web Design Pro, the colors and information are eye-catching!

Read more…

What are your clients looking for in your website

If you’re a small business owner, you’re in luck. Experts say that customers prefer small business to large corporations because they appreciate the intimate atmosphere as well as the attentiveness. This small Miami Web Design Firm is also in luck because we are a small Miami Web Design Company. “People want character; it has meaning,” adds Kelly Cutler, chief executive of Marcel Media, a Chicago-based Web advisory firm. You need to offer a window into yourself and your personality as well as business for your customers to see.

Customers want to know:

Are you unique, and what makes you that way?
Be honest, be intriguing, and be interesting when describing your company and who you are, as well as your team. Keep it simple, and short.

K.I.S.
Keep It Simple, make sure your customers know your services and products. Do not beat around the bush. Be clear and concise, especially on your homepage. But you also need to keep a balance, keeping your customers wanting more so that they will contact you.

An address and phone number are necessary.
A concrete phone number and a genuine location help build credibility.

Read more…

Web Design. Static or Dynamic?

What is the difference between Static web design and dynamic web design? This is a questions we get often from our clients.

Static websites are passive and provide predefined information and pages for the user. Traditional usages of static websites for marketing purposes are classic websites, a five page website or a brochure site. A static website is basic and normally includes a home page, an about us page, products and services, photos and contact info. Static websites can be updated with basic web design , XHTML and CSS knowledge and of course  the proper software.

Read more…

Miami Web Design and Internet Marketing Blog

We intend to use this blog as an information gateway to our clients and anybody else interested in growing their business with the power of the internet. Since the  much of our clients are new to the world of internet marketing we will post some basic and insightful information to get their feet wet. We plan to also share some Search Engine Optimization , Social Media Marketing , Web Design and Development and general business insights and tips as well as the occasional geek speak and tech talk.

Miami Web Design Pro is a Miami based web design and internet marketing company that integrates innovative marketing strategies with web designs to offer well rounded and kick ass internet marketing campaigns for entrepreneurs and small businesses.