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Social Media Tips for the Little Guys

Social media can solve many issues or problems that a company may face, anywhere from making your business known to just interacting with your customers, social media can do the trick. One thing that small business owners always have to keep in mind is that they are not like the other guys, small business need different techniques and strategies that big companies do not require, or cannot offer. In this post we will provide you with tips on how to improve your social media strategies if you’re a small business.

1. Use social media as your very own PR manager
We all know the primary use of social media networks, to get in touch with your customers. Take advantage of this option and publicize your products and services via all your networks. Seize the search engine optimization opportunities on your page, as well as creating a bigger fan base.

2. Know who you are adding
When you personally pick your audience and the people on your social media site you create a more centralized and personal audience that you can build deeper and stronger relationships with. And not to mention that have a specific audience can also help you gain knowledge about your customers and their preferences. You will have a better insight in your community and the minds of your consumers.

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So You Think You Know Everything About Teens in Social Media?

Social networking sites are great methods of free advertising, but how do you know whom to advertise to? According to a survey from myYearbook and Ketchum, the Internet’s most influential teens are more likely than their peers to actively be a part of social media, digital activities, and constantly spreading advertising news to their friends.

You may be thinking to yourself “what exactly defines an influential social media teen?” Well those adolescents are the top 15% most active and engaged group in the myYearbook community. The study showed that 97% of influential social media teens spend over two hours a day on social media sites, compared to 79% of other teens. While only 67% of other teens update their statuses at least once a day, 95% of social media teens update it daily. 91% have more than 500 friends in their social networks, 61% of other teens only have similar numbers. Digital activities are not only constricted to the Internet, teens’ cell phones also take part in social networking. 88% of influential teens send more than 3,000 texts a month, versus the other 63%. And over 61% have organized a special social event or Web/fan page for friends, battling the small other 19%.

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Is Facebook the Place For You?

Look around and you will notice the social networking frenzy, even in businesses. With a even a movie coming out about Facebook everyone thinks Facebook is the go-to destination to attract customers. But is Facebook for you? Below MarketingProfs gave us a glimpse on some Facebook statistics:

• The average Facebook user is 37 years old. And it is the fastest growing group on Facebook, but all ages are well represented on Facebook.
• The United States and Europe have the most users. The US and Europe are leading the way in Facebook users. In August 2009, Europe scored the highest number of Facebook users (nearly 131 million), followed by North America (106.28 million).
• Facebook is the social networking choice for ethnic minorities in the United States. All minority groups sampled for a 2010 report use Facebook more than YouTube, MySpace and Twitter.
• Asian users use the site almost 20% more than other minority groups.

By knowing the Facebook stats you are well aware of your audience. If your ideal audience isn’t found on Facebook then you won’t waste your time, and we all know time is money.

Find Miami Web Design Pro, a Miami Web Design Firm, on Facebook. Just look up: Web Guy!

How to Draw Your Customers Using Content Curation

In today’s society the Internet has changed every single aspect of our lives. For example it has even changed our language as illustrated by the modifications in the AP Stylebook: words like “fan,” “friend,” and “follow,” can now be used as both nouns and verbs. If you had heard about this half a century ago you wouldn’t have accepted it as a part of your everyday life. Changes like these reflect the importance of social media in today’s market economy, brands and companies not only need to inform their customers, but they also need to interact with them.

Many companies and brands are baffled and do not even know where to begin when attempting to engage customers; this does not have to be the case. As a business you should feel confident and effective when communicating with consumers.

Knowing What to Say

It used to be that a company would succeed if it just created content, but now it has to also be relevant to the consumer. Today companies have to keep in mind that everyone is publishing blogs, podcasts, articles, press releases, etc. This makes it harder to rise above and shine in a saturated environment. They must also keep in mind that customers do not only follow one source, they retrieve information from many companies in efforts to become experts or gain insight on certain information. Companies of today need to be fresh, as well as engrossing. Marketers now have to sift through the flood of content available to customers. By providing “curated” information that is relevant and informative to the customer, marketers are interacting with them.  The company needs to keep in mind that it needs to continue publishing new content regularly, and the content has to useful.

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10 ways Facebook can help your business

The 10 Ways Facebook Can Help Your Business
Facebook builds on social networking and offers the opportunity to build helpful connections.

1. It provides another information center on the Internet
2. It redirects Facebook traffic to your website.
Facebook Fan Pages allow you to link your website to your Fan Page. Doing so offers the possibility of potential customers visiting your website and turning fans into customers.
3. Improves your SEO
A new feature Google has to offer is Social Search, which indexes content created on sites like Facebook. Your can Fan Page offer favorable search engine results.
4. Closer connection with your community.
A Fan Page is a free and easy way to engage customers into your site. Fans and potential customers can contact you in an easy way that they are accustomed to. They can posts comments on your wall, share photos and videos, and interact with you as well as with one another. This provides a simpler way of interaction between your customers than a forum or message board on your page.
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Miami Web Design and Internet Marketing Blog

We intend to use this blog as an information gateway to our clients and anybody else interested in growing their business with the power of the internet. Since the  much of our clients are new to the world of internet marketing we will post some basic and insightful information to get their feet wet. We plan to also share some Search Engine Optimization , Social Media Marketing , Web Design and Development and general business insights and tips as well as the occasional geek speak and tech talk.

Miami Web Design Pro is a Miami based web design and internet marketing company that integrates innovative marketing strategies with web designs to offer well rounded and kick ass internet marketing campaigns for entrepreneurs and small businesses.