We all have to admit that one of the things that keeps us up at night in cold sweats is our website dropping in search-engine ranking. Search –engine rankings are the difference between remaining unknown or your office phone ringing off the hook. Search engines use algorithms to determine search-engine ranking, with Google recently changing its algorithm. Google’s change just shows that you have to constantly be up-to-date with search-engine changes. Avoid the following at all costs:
1. Redesign that doesn’t work. The first thing you need to think of when planning to redesign your company site is if the redesign will work to your advantage in search visibility. You have to factor in page layout, content and keyword usage, navigation, links and redirects in the grand equation that is SEO.
2. A Content Management System without a Migration Plan. You must have a migration plan if you’re installing a CMS. A change in your content management system means a change in the templates that format Web pages, navigation, and often the URL structure of pages.
3. Letting inbound links drop. Stay updated with your inbound links, and think of new ways to prevent inbound link loss. You prevent or minimize link loss through constant content creation, promotion, and social participation.
4. Replicas. Do not use duplicate content. For example, if you are promoting a press release, RSS feed, or an article then make sure you have the original on your site first, then you can link any duplicate backs to your site.
The one thing you can do you prevent your site from dropping in search-engine ranking is to stay active and updated with your site. Site maintenance and innovation are needed when trying to reach the top.
One thing that Miami Web Design Pro specializes in is Search Engine Optimization. Let Web Design Miami, a small Miami Web Design Firm, take care of all your SEO needs.
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You don’t need a Great Website. You need a great website with a great internet marketing strategy if you expect to see any results.
Most clients we here at Miami Web Design Pro come in contact with are under the impression that simply having a great idea and great website design is going to leverage their business to the top.
This cannot be further from the truth.
Having a good web design and a great idea is worthless without any marketing to tell the world how great your product is and why it’s perfect for them. Only a couple of Miami Web Design Firms know how to tackle this monster.
If you open a restaurant with beautiful decor will you sit back and expect a line of customers all craving your meals on grand opening day?
Of course not.
Online success takes time,patience and the right internet marketing strategy.
As defined by wikipedia, Internet marketing integrates creative, technical and marketing aspects of the internet including: web design, web development,advertising and sales.
Depending on your website goals and marketing objectives their are different internet marketing models all unique in their own way:
-Search Engine Marketing
-Search Engine Optimization
-Social Media Marketing
-E-mail Marketing
-Article/Content Marketing
For the next couple of posts we will devote the Miami Web Design Pro blog to giving you a brief intro about each internet marketing model and insider tricks and tips on how to maximize your internet marketing results and improve your website design.
We intend to use this blog as an information gateway to our clients and anybody else interested in growing their business with the power of the internet. Since the much of our clients are new to the world of internet marketing we will post some basic and insightful information to get their feet wet. We plan to also share some Search Engine Optimization , Social Media Marketing , Web Design and Development and general business insights and tips as well as the occasional geek speak and tech talk.
Miami Web Design Pro is a Miami based web design and internet marketing company that integrates innovative marketing strategies with web designs to offer well rounded and kick ass internet marketing campaigns for entrepreneurs and small businesses.