Napkin Labs Study: Only 6% of Facebook Users Interact with Brands They Like
- October 18, 2012
The number of likes a brand has is incredibly important, right? Well, it certainly looks good to an outsider; however, many brands buy a lot of their likes to make themselves look more popular than they really are. This is made even more clear by a new study released by Napkin Labs, a Facebook app developer that specializes in working with many different agencies and brands. The study basically says that one average only 6% of Facebook users interact with the brand pages they have “liked.” So that means 94% of the likes on a brand’s Facebook page are either fake or completely inactive users. This begs the question, is having a social media page really that important for brands if only 6% of fans are interacting with it?
Honestly, this is a very loaded question. Since there is no way (to my knowledge) to track the buying power and/or habits of the people that are inactive on a Facebook fan page, there is no real way to tell if they are still noticing the posts and acting Read more…
New Trends in Social Media Marketing
- October 15, 2012
Whether you are a fan of social media or not, it is pretty clear that it plays an incredibly valuable role in online marketing. Knowing the best times to post on particular social networks, incorporating hashtags, photos & links, and engaging regularly with fans and followers seem to be the main three aspects of social media marketing that hold true, but how can these three things alone sustain it as a viable marketing platform? Truthfully, over time they probably can’t. This is why people are constantly coming up with new and interesting ways to utilize social media as a Read more…
Is Optimizing Your Website for Mobile Necessary?
- October 10, 2012
Smartphones and tablets have been dominating the market for quite a while now. With this in mind, many companies have been leaning toward making their websites compatible for these devices. On the other hand, some people feel their website is not where they gain the majority of their business, so why pay a Miami website design company to make their website mobile- and tablet-optimized? Well, the reason behind it is as simple as wanting to gain more business. Currently, 10% of Internet traffic can be attributed to mobile use. That’s 10% of the population that you could be reaching out to, but aren’t if you have not optimized your site for mobile use.
To some, 10% might not be enough to get them motivated to move their site to a mobile-optimized platform. However, consider that in December of Read more…
Viral Video to Web Series? A Look at “Charlie Bit my Finger”
- October 9, 2012
We all know the power of viral videos these days. Sometimes they just take off, bringing average every day people over night fame. Typically this fame is short-lived though, only a select few will be continuously talked about for years to come. “Charlie bit my Finger” happens to be one such viral video. In 2007, the video went viral. If you have not seen it yet, here it is: Read more…
A Step in the Right Direction for Reputation Management
- August 21, 2012
Have you ever Googled yourself or your company? Are you always happy with what appears at the top of the list? Many people are not, which is why reputation management has become such a large part of the SEO and web design Miami business. If a person or company has unfavorable results on the first few pages of Google, it can result in loss of business, or for an individual, loss of job prospects and more.
Reputation management just moved in another positive direction with a new feature from Norton. The new tool is called Norton Top Search. Basically it allows you to Read more…
Beware of Advertising On Facebook
- July 31, 2012
Recently, a Long Island-based startup that offers “a platform specifically designed for labels, musicians, and artists, selling digital and physical products,” (LimitedRun.com) decided to go up against the Big Boys at Facebook. After noticing that they could only truly account for about 20% of the clicks they were paying for through having Facebook advertisements, they decided to do a little more investigation.
First, they used a few other analytics programs, one that also showed only Read more…
Yahoo! To Start Aiding Small Business with Online Marketing
- May 2, 2012
On May 2, 2012, Yahoo! Small Business launched a new marketing tool for businesses called the Marketing Dashboard. This tool should prove to be a great resource for small businesses looking to enhance, create or improve their online presence. Theoretically, the tool should help them discover the marketing opportunities they were missing out on and how they can control and improve how they are seen online. Read more…
Tumblr succumbs to advertisements… but they don’t see it that way.
- May 1, 2012
Tumblr has become one of the most popular blogging sites. Quick, timely posts and photos can be “(s)Tumbled upon” to learn more, and let’s face it, kill some time, at any given moment of the day. One thing users relished in was the lack of advertisements, however, those days are now over. Tumblr is referring to the new advertisers as “sponsors” but it seems to most that this is just a fancy way to distract people from the fact that Tumblr is, as most free social media sites have become as well, just another online billboard. Read more…
Helpful or Harmful? Timing Tweets and Facebook Posts
- April 27, 2012
If you have a business that participates in social media marketing, you may have thought at one point or another, “Wouldn’t it be great if I could just sit down and schedule all my Tweets & Facebook updates for the times of day when those sites see the most traffic?” Well, you would not be the first person to have this idea. There are several companies working toward facilitating this such as Adobe Social, Wildfire, BuddyMedia, Webtrends Social, and Bazaarvoice.
These companies focus mostly on creating software tools that “analyze, plan, deliver, and measure media such as ads, content, and conversations published in Read more…
Five Tips for Small Businesses to Utilize LinkedIn
- April 16, 2012
LinkedIn is quite possibly the best-known, purely professional social media site. In fact, as of August 2011, there were a reported 120,000,000 users. Many people use it to chronicle their professional endeavors, and use it basically as an online portfolio. However, if you are a small business owner, there are ways for you to utilize the site to help market your business. Here are some great tips on how to do so: Read more…
