Website Hacking and Identity Theft
- January 14, 2013
As technology advances, personal and financial information continue to be integrated on the web in many capacities. As a result, hacking is becoming a more prevalent crime every day. Several businesses have suffered data breaches and lost valuable consumer information to criminals that specialize in hacking. This is where identity theft comes in. Criminals will use this personal information to conduct fraudulent activities under the stolen identity. It is an important practice for businesses to practice best techniques for protecting their online database. For consumers, it is beneficial to obtain identity theft prevention services. ID Cuffs is a company lead by identity theft protection expert Denis G. Kelly whom has been feature on national platforms such as FOX News Channel and MSNBC.
Napkin Labs Study: Only 6% of Facebook Users Interact with Brands They Like
- October 18, 2012
The number of likes a brand has is incredibly important, right? Well, it certainly looks good to an outsider; however, many brands buy a lot of their likes to make themselves look more popular than they really are. This is made even more clear by a new study released by Napkin Labs, a Facebook app developer that specializes in working with many different agencies and brands. The study basically says that one average only 6% of Facebook users interact with the brand pages they have “liked.” So that means 94% of the likes on a brand’s Facebook page are either fake or completely inactive users. This begs the question, is having a social media page really that important for brands if only 6% of fans are interacting with it?
Honestly, this is a very loaded question. Since there is no way (to my knowledge) to track the buying power and/or habits of the people that are inactive on a Facebook fan page, there is no real way to tell if they are still noticing the posts and acting Read more…
Hiring a New Employee? Tips to Promote Job Postings
- October 1, 2012
It truly is an employer’s market these days. There are plenty of people without jobs, and very few jobs are available to them. This tends to make people assume that by placing an ad on Craigslist, Careerbuilder, or even Facebook, the job applications will just start rolling in and they will have the pick of the litter. However, even though this often does get a lot of people to apply, most of them, and sometimes all of them, are either under qualified and can’t handle the job, or way overqualified and insistent upon wanting a much higher salary than you can offer. For this reason, the more outlets you post a job on, the better chance you have of finding the perfect candidate for the job. The key is to make the job posting go viral. Read more…
Business Trends to Watch: Shared Office Space
- September 26, 2012
Many business owners are finding it hard to keep their doors open due to the economic troubles of present day. This is especially hard for companies that need to present a very high-end, luxurious atmosphere for their current and potential clients. Much of business is tied to aesthetics, so when the financial rug is pulled out from under you, how can you reclaim some of what you previously had without spending a lot of money that you really don’t have. Shared office space Miami is the perfect solution for business owners looking to maintain a high end office, but no longer have the funds to do it completely on their own.
Shared office space allows business owners to rent out single desks, private offices and even sections of a floor to accommodate their particular Read more…
Make Money on Vimeo
- September 20, 2012
Vimeo has become a great tool for sharing videos online. Although it is not as widely used as YouTube, it has still become a well-known site for sharing and hosting videos. Vimeo tends to have a higher class of video, up-and-coming filmmakers often using it to create an online portfolio of their work. Well, now Vimeo has stepped up their platform, allowing users to make money off the videos they submit.
On YouTube, users can make money off their videos by the ads that can be placed before, after or even during their videos. Vimeo has decided to take a different approach when it comes to offering a form of income to their users. Vimeo Plus and Vimeo Pro users can add a virtual Read more…
Recruit Employees with Facebook Ads
- July 20, 2012
With as difficult as it is for people to get jobs in our present day, it seems like the word “recruiting” should be banned from a Human Resources Representative’s vocabulary. However, there are still available jobs out there for people in certain niches that are difficult to market and find the right candidate for. Just take into account the fact that many people have to become multi-taskers in their industry. Someone who was hired to do accounting, may also be asked to answer phones, and take appointments and messages. This would require them to also have good customer service skills, and in many cases, be multi-lingual. Finding an accountant with superb customer service skills that speaks English, French and Spanish is going to be tough to find. Read more…
How are networking and public relations related to entrepreneurship
- June 18, 2012
Being an entrepreneur is all about networking and public relations. In order to be able to reach your target audience you need to communicate, and there is no better way than networking and getting yourself out there. Getting out there, touching base with individuals, companies, and most importantly your target customers are all essential goals you need in order to get your business out there. You should never be in the office, your office must be working and getting to know the environment you are operating in. You should strive to get your name out there, people need to know who you are so they can tell their friends, build the trust needed in real relationships and social capital. This will lead to market capital, just put the time in and you will see your business grow.
Facebook: A New Market for Companies
- June 16, 2012
Pinterest and Facebook are filled with beauty fans sharing the latest make-up tips and brands. Taking advantage of this huge market, Sephora turned to Facebook as a means to engage fans. Sephora created incentives for Facebook users to like their page such as allowing fans to learn about the next day’s thrill at midnight. Through these incentives, Sephora was able to increase its fan base about six times its normal growth rates. They also a greater increase in sales as well as an increase in traffic to the website. Read more…
Why is image management important for a business/entrepreneur?
- June 12, 2012
“Image Management is the ongoing, pro-active process of evaluating and controlling the impact of your appearance on you, on others, and the achievement of your goals. It is a science and an art that provides a framework, addressing all the elements – clothing, grooming practices, body language and etiquette and vocal communication – that help create the right image for each role that a person undertakes at different occasions. Given that each person is unique, image management takes into account the person’s personal style, enhances strengths and downplays weaknesses while making optimal use of resources.” (Source)
Insight: Networking and Public Relations
- May 18, 2012
Networking and Public Relations are very similar. Public relations, also known as PR, is about learning to establish and promote a favorable relationship with the public. You have to learn methods in being active in order to have the degree of success you are trying to obtain in order to achieve relationships with the public. In a new or existing business, you want people to learn about your business so that you and your business can grow. Public relations, does just that; it takes your business, it networks it into the public eye and it gets your name out there with all the others. Networking, gets your name out there, in today’s society there are so many different ways to network, there are networking meetings, functions, parties, and social media. Social media is one Read more…
