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Think Before You Act
- July 29, 2010
The most important thing about a website is engaging your customers, you must build a connection with them through the Internet. You have to draw your customers in so that they will keep coming back for more. If they are interested in your website and in your services, they will continue to visit your website. They will evolve from curious web surfers into loyal clients. You have to have a unique vision, as well as understanding of your audience. Below are some techniques that will help you accomplish just that:
1. Do not let your focus waver.
Too many companies are so busy worrying about their competitors that they do not focus on what’s most important: the clients. Not only is it making your concentration stray away from your customers, but it will also confuse you. You do not know the background of your competitors or the critical information about their design or vision, so you will be searching aimlessly in the dark. Because you won’t understand the competitions’ page you won’t know whether the website performs well, if it’s successful, or if you should copy them or ignore them. Besides misinterpreting the website, you can also be deceived. Many business, when creating their website, do not like to stray too far away from the flock, they like conformity, being too rambunctious and radical does not sound appealing to many companies. If “no one else is doing [an idea]” then the vision loses its lucrative attraction. An idea can go two ways, either it will completely flop, and that is why no one did it before, or it can succeed, and you could have struck marketing gold. You have to decide which direction your idea may go based on your audience. You have to focus on your customers and their needs, desires, and what they want to see. You need to know how they shop, research, act, etc. In short, you have to know their market interests better than they know themselves.
2. Your company > Your website
You need to remember that in today’s day and age a website is only a small part in the grand perception a customer creates of you and your company. If a customer is truly interested in your services then they will do their homework; they will not only rely on your website to supplement their questions about you. They will search other portals to find out about you. Blogs, forums, online media sites, etc, are your customers’ sharpest tools when researching your company. Be smart about your plan and your company, do not ignore the other outlets; instead, use them to your advantage. Monitor, listen, respond and accommodate your customers’ questions and comments.
How to Incorporate Keywords in Your E-commerce Site
- July 28, 2010
If you own an E-commerce site then you are well aware of the problem that E-commerce sites face: search engine optimization is particularly tricky because these sites do not contain as much relevant content as other sites. Instead they contain navigational and product pages. The list below contains loopholes to overcome this problem.
1. It’s All About The Categories
Most category pages will contain little content; instead the page mostly contains links and images. This problem can be solved by writing category descriptions or introductory information for each category.
2. Product Descriptions Are Effective
The category pages can be used for primary keywords, and the product pages can be saved for lengthy keyword opportunities. Now you may be wondering how this is a possibility if your website has manufacturer-provided descriptions, you can overcome this obstacle by rewriting the product descriptions. By rewriting them you are making them unique, and relevant to your keywords.
Read more…
Don’t Believe All the Branding Myths
- July 27, 2010
Many small business owners believe that branding is too difficult, and that they will never achieve the “effective” branding of Apple or Virgin. Contrary to popular belief branding can easily be done with a little bit of elbow grease and effort. Below are many popular myths that stop business owners from tackling the branding monster.
Myth No. 1: Branding Is Too Hard To Do
You do not need to understand Nuclear Physics to understand branding; you just simply need to know how to focus. You need to focus on what you want your business to represent, and who you want your audience to be. Once you have thought that through you need to work towards communicating that message in everything you do, both visually and verbally. You will never stop branding. You have to always make sure that every single aspect of your company, from your materials to your customer service and messaging, embodies your message.
Myth No. 2: You Need A Huge Budget To Brand
You do not need to refinance your home to brand effectively, what you need to do is make sure that you have set apart your ideal audience and that the message you are trying to sell comes across loud and clear. After your audience receives your message and you are satisfying their needs you can focus on the expensive aspects of branding, like your logo and website. Always remember that if you are consistent it will not matter how much money you spend, because you will still be successful. You may not be able to afford expensive and extravagant ad campaigns, but you can carry your message through your policies, presentations, logos, signature, etc. The most important things to remember in branding are: clarity, consistency, and strength in your message.
Web Design For Dummies
- July 22, 2010
When you are creating or redesigning your website, you need to keep in mind a couple of things that will attract and draw in customers:
How will your customers use this website It is important that you keep an eye on the competition, but that cannot be the only thing you do to create inspiration for your website. In order to engage customer you need to know what your customers will be doing on your site, and what would succeed with them. You have to think of the ways consumers will use your website.
Is your site relatable? You have to think of your sight in terms of other social-networking destinations, for example: is relatable to Twitter? Is your content worth sharing and spreading on someone’s Facebook wall? Will there be a reason for someone to share your link with a friend?
Create a site that is best suited for you. “Structure follows function” is a theme that is ever-present in Biology, and it is something that should be kept in mind when creating your website. Know what you are going to say, and the ideas you are trying to get across, and then create a site that fits you and your company best.
What’s the point? You website has to match your customers. You must know who your audience is; this provides an advantage when attempting to cater to customers.
How to Draw Your Customers Using Content Curation
- July 22, 2010
In today’s society the Internet has changed every single aspect of our lives. For example it has even changed our language as illustrated by the modifications in the AP Stylebook: words like “fan,” “friend,” and “follow,” can now be used as both nouns and verbs. If you had heard about this half a century ago you wouldn’t have accepted it as a part of your everyday life. Changes like these reflect the importance of social media in today’s market economy, brands and companies not only need to inform their customers, but they also need to interact with them.
Many companies and brands are baffled and do not even know where to begin when attempting to engage customers; this does not have to be the case. As a business you should feel confident and effective when communicating with consumers.
Knowing What to Say
It used to be that a company would succeed if it just created content, but now it has to also be relevant to the consumer. Today companies have to keep in mind that everyone is publishing blogs, podcasts, articles, press releases, etc. This makes it harder to rise above and shine in a saturated environment. They must also keep in mind that customers do not only follow one source, they retrieve information from many companies in efforts to become experts or gain insight on certain information. Companies of today need to be fresh, as well as engrossing. Marketers now have to sift through the flood of content available to customers. By providing “curated” information that is relevant and informative to the customer, marketers are interacting with them. The company needs to keep in mind that it needs to continue publishing new content regularly, and the content has to useful.
How to write a Quick Article…
- July 21, 2010
Many people believe that it takes hours upon hours to write a good article, but this isn’t the case. Some of the best articles can be written in 20 short minutes.
1) Know what you want to write. Having a plan in regards to your concepts and the message you want to get across are vital to writing any article.
2) You may find that coming back to the article is helpful. I begin with a general idea, and as time passes new ideas come to me, and eventually a wonderful article is the finished product.
3) Stick to the point. Keep it clear and concise, do not digress.
4) Always use your best ideas when they’re freshest. Don’t store or recycle ideas because it will not flow as well.
5) Do not let writer’s block get you down. Learn strategies and way to conquer it that best fit you and your schedule.
6) If something isn’t feeling right, or you just can’t seem to flow then do it in sessions. Some times people do not work best in one sitting, you can split you article time in 5-7 minutes sessions.
7) Don’t constrict yourself to just one article. If the ideas are flowing continue to write as many articles as you can, and split them into the 5-7 minutes sessions.
Find out what way writing articles flows best with you. If you work best when writing lists then write lists, but if you work best in paragraph form then stick to that.
As long as you have an idea, and know what you want to say, you’re already almost there. Writing should be the least of your worries.
The Overestimated Power of Web Design
- July 13, 2010
Although a beautifully designed website does help in propelling your business to new heights, it will not do it all. It is not a magical key, hard work and other strategies are needed to promote you and your company.
Design cannot be your only plan.
You need to have a plan in place. Marketing and advertising plans are needed to make your business successful. You need to remember what you’re selling, and whom exactly you’re selling to. You need to gear your website towards those potential customers.
Design cannot make up for your lack of message.
No matter how gorgeous a design is you need to first think of what you want to say. You have to make your customers want to stay with intriguing and engrossing content. It needs to be informative as well as persuasive. Knowledge is power when it comes to web sites.
Design is about your company
Never focus on what you want or what you would like, focus on what your customers want to see and read. So who cares if you despise the color purple? If the market you’re trying to sell to bleeds purple then your website better look like Barney threw up all over it.
Although an appealing and lovely website are needed to attract customers, because who are we kidding no one wants to surf a bland and hideous page, web design cannot be your only tool. You need to know what you’re selling, whom you are selling to, and how you’re going to make them pick you over your competitors.
Does your website conversion suck?
- July 8, 2010
The vision that every successful business website should have is to sell their product or service. The main goal is to draw customers in, and entice them to be interested in your company.
Here are 7 ways you can kill any chances of conversion.
Web Design Suicide Method #1: Slow-loading pages and graphics
If your website is taking too long to load then you’re in trouble. In today’s market consumers and potential clients are impatient and they want their information instantly. You should reduce the file size of the graphics on your page, specify the dimensions of your graphics files in your HTML code, and avoid graphics files, instead use colored text.
Web Design Suicide Method #2: Your visitors’ attention isn’t grabbed.
An attention-grabbing headline is as necessary to your website as dihydrogen monoxide is to you. You have to capture the reader’s attention as well as provide information about you and your company.
10 ways Facebook can help your business
- July 7, 2010
The 10 Ways Facebook Can Help Your Business
Facebook builds on social networking and offers the opportunity to build helpful connections.
1. It provides another information center on the Internet
2. It redirects Facebook traffic to your website.
Facebook Fan Pages allow you to link your website to your Fan Page. Doing so offers the possibility of potential customers visiting your website and turning fans into customers.
3. Improves your SEO
A new feature Google has to offer is Social Search, which indexes content created on sites like Facebook. Your can Fan Page offer favorable search engine results.
4. Closer connection with your community.
A Fan Page is a free and easy way to engage customers into your site. Fans and potential customers can contact you in an easy way that they are accustomed to. They can posts comments on your wall, share photos and videos, and interact with you as well as with one another. This provides a simpler way of interaction between your customers than a forum or message board on your page.
Read more…
What are your clients looking for in your website
- July 7, 2010
If you’re a small business owner, you’re in luck. Experts say that customers prefer small business to large corporations because they appreciate the intimate atmosphere as well as the attentiveness. “People want character; it has meaning,” adds Kelly Cutler, chief executive of Marcel Media, a Chicago-based Web advisory firm. You need to offer a window into yourself and your personality as well as business for your customers to see.
Customers want to know:
Are you unique, and what makes you that way?
Be honest, be intriguing, and be interesting when describing your company and who you are, as well as your team. Keep it simple, and short.
K.I.S.
Keep It Simple, make sure your customers know your services and products. Do not beat around the bush. Be clear and concise, especially on your homepage. But you also need to keep a balance, keeping your customers wanting more so that they will contact you.
An address and phone number are necessary.
A concrete phone number and a genuine location help build credibility.
