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Social Media Tips for the Little Guys
- August 18, 2010
Social media can solve many issues or problems that a company may face, anywhere from making your business known to just interacting with your customers, social media can do the trick. One thing that small business owners always have to keep in mind is that they are not like the other guys, small business need different techniques and strategies that big companies do not require, or cannot offer. In this post we will provide you with tips on how to improve your social media strategies if you’re a small business.
1. Use social media as your very own PR manager
We all know the primary use of social media networks, to get in touch with your customers. Take advantage of this option and publicize your products and services via all your networks. Seize the search engine optimization opportunities on your page, as well as creating a bigger fan base.
2. Know who you are adding
When you personally pick your audience and the people on your social media site you create a more centralized and personal audience that you can build deeper and stronger relationships with. And not to mention that have a specific audience can also help you gain knowledge about your customers and their preferences. You will have a better insight in your community and the minds of your consumers.
So You Think You Know Everything About Teens in Social Media?
- August 13, 2010
Social networking sites are great methods of free advertising, but how do you know whom to advertise to? According to a survey from myYearbook and Ketchum, the Internet’s most influential teens are more likely than their peers to actively be a part of social media, digital activities, and constantly spreading advertising news to their friends.
You may be thinking to yourself “what exactly defines an influential social media teen?” Well those adolescents are the top 15% most active and engaged group in the myYearbook community. The study showed that 97% of influential social media teens spend over two hours a day on social media sites, compared to 79% of other teens. While only 67% of other teens update their statuses at least once a day, 95% of social media teens update it daily. 91% have more than 500 friends in their social networks, 61% of other teens only have similar numbers. Digital activities are not only constricted to the Internet, teens’ cell phones also take part in social networking. 88% of influential teens send more than 3,000 texts a month, versus the other 63%. And over 61% have organized a special social event or Web/fan page for friends, battling the small other 19%.
Snooping 101
- August 12, 2010
Everyone, in whatever industry they may be, always turns to their competitors for comparison. Granted you cannot only focus on the competition, your maximum attention should be set on your customers and audience. But if you are in the mood to snoop and lurk, Web Design Miami has some tips. You have to take note in what your competition is doing right, what customers appreciate about them, and what makes them keep coming back for more. When looking at your competition, compare what they’re offering, to what you are offering.
Here at Miami Web Design Pro, we compare our content, homepage, resources, tools, promotion, etc. to that of our opponents. This is one of the key components when looking tat what your competitors have, and what you are lacking.
Compare your page rank using search engine optimization tools, like SEOmoz Crawl Test, SearchCLU, Website Grader, Covario. And keep in mind their link sharing, links are always extremely important when competing.
Compete, Alexa, AttentionMeter, comScore, Nielsen or Hitwise will all be your best friends when you are snooping on your competitors. These tools analyze your competitors’ site traffic and traffic trends. Analyzing traffic is one of the most important steps when checking out the competition. This will provide the window you need to see just how successful they are, the more traffic they receive the better they are doing.
You have to determine what people like about your competitors’ products, business, features, etc. You also have to keep track of what they like and dislike about your business. You may wondering “How can I possibly ever do this?” Well it is simple; just use social monitoring tools, like Netbase, to get on track.
When it comes to keeping an eye on the competition you have to have a plan in order to succeed, and help your business.
Miami Web Design Pro is a Miami Web Design Firm that offers the competitive edge to drive out your competitors.
A New Improvement to the Mobile Web
- August 12, 2010
In today’s market if you are not on the mobile Internet then you are one step behind. You cannot move an inch in any direction without seeing business moguls on their smart phones or iPhones, typing their lives away, and researching businesses on their handheld computers. Any client that walks into Miami Web Design Pro is constantly checking not only his website, but also checking out the competition, using his mobile Internet.
Many cynics may think that mobile Internet will never be as efficient as using a laptop or desktop, mainly because you can’t really share documents or files. A new tool, the Dropbox, is a virtual storage unit that lets you share files, and then permits you to access them from wherever you are. It is simple and easy to use, helping increase the popularity of businesses using mobile Internet. Now no corner of the business world is left untouched by mobile services. The Dropbox allows you to store files in it from anywhere and let’s you access is from a variety of mobile devices, like the iPad, iPhone, Android, and coming soon any Blackberry. Not only does it let you store your documents, it also lets you edit presentations, documents, images, etc., and then let’s you save it and store it once again.
And that’s not the only benefit of Dropbox, it is also inexpensive, a basic Dropbox account with 2 GB of storage is free. We predict that many Miami Web Design Firms will begin to use apps like Dropbox to benefit not only their businesses but also that of their clients. And this is not only limited to web design firms, any industry can seize and take advantage of this mobile advancement.
How to Avoid the Top Search Engine Optimization Mistakes
- August 3, 2010
We all have to admit that one of the things that keeps us up at night in cold sweats is our website dropping in search-engine ranking. Search –engine rankings are the difference between remaining unknown or your office phone ringing off the hook. Search engines use algorithms to determine search-engine ranking, with Google recently changing its algorithm. Google’s change just shows that you have to constantly be up-to-date with search-engine changes. Avoid the following at all costs:
1. Redesign that doesn’t work. The first thing you need to think of when planning to redesign your company site is if the redesign will work to your advantage in search visibility. You have to factor in page layout, content and keyword usage, navigation, links and redirects in the grand equation that is SEO.
2. A Content Management System without a Migration Plan. You must have a migration plan if you’re installing a CMS. A change in your content management system means a change in the templates that format Web pages, navigation, and often the URL structure of pages.
3. Letting inbound links drop. Stay updated with your inbound links, and think of new ways to prevent inbound link loss. You prevent or minimize link loss through constant content creation, promotion, and social participation.
4. Replicas. Do not use duplicate content. For example, if you are promoting a press release, RSS feed, or an article then make sure you have the original on your site first, then you can link any duplicate backs to your site.
The one thing you can do you prevent your site from dropping in search-engine ranking is to stay active and updated with your site. Site maintenance and innovation are needed when trying to reach the top.
One thing that Miami Web Design Pro specializes in is Search Engine Optimization. Let Web Design Miami, a small Miami Web Design Firm, take care of all your SEO needs.
Read the full article by visiting MarketingProfs
Is Facebook the Place For You?
- August 3, 2010
Look around and you will notice the social networking frenzy, even in businesses. With a even a movie coming out about Facebook everyone thinks Facebook is the go-to destination to attract customers. But is Facebook for you? Below MarketingProfs gave us a glimpse on some Facebook statistics:
• The average Facebook user is 37 years old. And it is the fastest growing group on Facebook, but all ages are well represented on Facebook.
• The United States and Europe have the most users. The US and Europe are leading the way in Facebook users. In August 2009, Europe scored the highest number of Facebook users (nearly 131 million), followed by North America (106.28 million).
• Facebook is the social networking choice for ethnic minorities in the United States. All minority groups sampled for a 2010 report use Facebook more than YouTube, MySpace and Twitter.
• Asian users use the site almost 20% more than other minority groups.
By knowing the Facebook stats you are well aware of your audience. If your ideal audience isn’t found on Facebook then you won’t waste your time, and we all know time is money.
Find Miami Web Design Pro, a Miami Web Design Firm, on Facebook. Just look up: Web Guy!
Think Before You Act
- July 29, 2010
Miami Web Design Pro believes that the most important thing about a website is engaging your customers, you must build a connection with them through the Internet. You have to draw your customers in so that they will keep coming back for more. If they are interested in your website and in your services, they will continue to visit your website. They will evolve from curious web surfers into loyal clients. You have to have a unique vision, as well as understanding of your audience. Below are some techniques that will help you accomplish just that:
1. Do not let your focus waver.
Too many companies are so busy worrying about their competitors that they do not focus on what’s most important: the clients. Not only is it making your concentration stray away from your customers, but it will also confuse you. You do not know the background of your competitors or the critical information about their design or vision, so you will be searching aimlessly in the dark. Because you won’t understand the competitions’ page you won’t know whether the website performs well, if it’s successful, or if you should copy them or ignore them. Besides misinterpreting the website, you can also be deceived. Many business, when creating their website, do not like to stray too far away from the flock, they like conformity, being too rambunctious and radical does not sound appealing to many companies. If “no one else is doing [an idea]” then the vision loses its lucrative attraction. An idea can go two ways, either it will completely flop, and that is why no one did it before, or it can succeed, and you could have struck marketing gold. You have to decide which direction your idea may go based on your audience. You have to focus on your customers and their needs, desires, and what they want to see. You need to know how they shop, research, act, etc. In short, you have to know their market interests better than they know themselves.
2. Your company > Your website
You need to remember that in today’s day and age a website is only a small part in the grand perception a customer creates of you and your company. If a customer is truly interested in your services then they will do their homework; they will not only rely on your website to supplement their questions about you. They will search other portals to find out about you. Blogs, forums, online media sites, etc, are your customers’ sharpest tools when researching your company. Be smart about your plan and your company, do not ignore the other outlets; instead, use them to your advantage. Monitor, listen, respond and accommodate your customers’ questions and comments.
How to Incorporate Keywords in Your E-commerce Site
- July 28, 2010
If you own an E-commerce site then you are well aware of the problem that E-commerce sites face: search engine optimization is particularly tricky because these sites do not contain as much relevant content as other sites. Instead they contain navigational and product pages. The list below contains loopholes to overcome this problem.
1. It’s All About The Categories
Most category pages will contain little content; instead the page mostly contains links and images. This problem can be solved by writing category descriptions or introductory information for each category.
2. Product Descriptions Are Effective
The category pages can be used for primary keywords, and the product pages can be saved for lengthy keyword opportunities. Now you may be wondering how this is a possibility if your website has manufacturer-provided descriptions, you can overcome this obstacle by rewriting the product descriptions. By rewriting them you are making them unique, and relevant to your keywords.
Read more…
Don’t Believe All the Branding Myths
- July 27, 2010
Many small business owners believe that branding is too difficult, and that they will never achieve the “effective” branding of Apple or Virgin. Contrary to popular belief branding can easily be done with a little bit of elbow grease and effort. Below are many popular myths that stop business owners from tackling the branding monster.
Myth No. 1: Branding Is Too Hard To Do
You do not need to understand Nuclear Physics to understand branding; you just simply need to know how to focus. You need to focus on what you want your business to represent, and who you want your audience to be. Once you have thought that through you need to work towards communicating that message in everything you do, both visually and verbally. You will never stop branding. You have to always make sure that every single aspect of your company, from your materials to your customer service and messaging, embodies your message. Miami Web Design Pro believes that branding can be made simple, as long as you know what you are doing.
Myth No. 2: You Need A Huge Budget To Brand
You do not need to refinance your home to brand effectively, what you need to do is make sure that you have set apart your ideal audience and that the message you are trying to sell comes across loud and clear. After your audience receives your message and you are satisfying their needs you can focus on the expensive aspects of branding, like your logo and website. Always remember that if you are consistent it will not matter how much money you spend, because you will still be successful. You may not be able to afford expensive and extravagant ad campaigns, but you can carry your message through your policies, presentations, logos, signature, etc. The most important things to remember in branding are: clarity, consistency, and strength in your message.
Web Design For Dummies
- July 22, 2010
When you are creating or redesigning your website, you need to keep in mind a couple of things that will attract and draw in customers:
How will your customers use this website It is important that you keep an eye on the competition, but that cannot be the only thing you do to create inspiration for your website. In order to engage customer you need to know what your customers will be doing on your site, and what would succeed with them. You have to think of the ways consumers will use your website.
Is your site relatable? You have to think of your sight in terms of other social-networking destinations, for example: is relatable to Twitter? Is your content worth sharing and spreading on someone’s Facebook wall? Will there be a reason for someone to share your link with a friend?
Create a site that is best suited for you. “Structure follows function” is a theme that is ever-present in Biology, and it is something that should be kept in mind when creating your website. Know what you are going to say, and the ideas you are trying to get across, and then create a site that fits you and your company best.
What’s the point? You website has to match your customers. You must know who your audience is; this provides an advantage when attempting to cater to customers.
Miami Web Design Pro is a Miami Web Design Firm that will help you get started when designing your website.
